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This web site had the following in the homepage, "Rainbow Services Raleighs heating and air conditioning." Our analyzers noticed that the web page stated " We can, and will keep you comfortable in any weather." The Website also said " You simply cannot choose better service, repair in Raleigh. Same or next day repair, is the rule at Rainbow Services. The highest possible skill level. Waiting for you to call. Were never far away from Raleigh. So we can service your home faster. Its how we keep service quick, and our clients repair costs low. We service Wake, Durham, and." The website's header had hvac raleigh as the most important optimized keyword. It is followed by heating service raleigh NC, furnace repair, and heating repair raleigh which isn't as highly ranked as hvac raleigh. The next words rainbowservicesraleighnc.com uses is air conditioning repair raleigh. raleigh was included and could not be understood by search parsers.